Social media has done huge things for big and small businesses and continues to become a huge part of our everyday lives and the lives of your customers. Customers are interacting with businesses and brands online through a variety of social media platforms. Having a strong social media presence is important for growing your business and tapping into the interests of your customers and potential customers.
So, what exactly is social media marketing?
Social media marketing is a form of internet marketing across various social media networks to achieve marketing goals. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
At Rusty Hook Marketing, our social media pros work to expand the brand awareness for our small business clients so that they can focus on running their business. Here are a few tips to successful social media marketing:
Make a plan.
Come up with a plan for social media marketing before you begin. Assess your current social media presence and review all of your accounts.
Social media's most important aspect is engagement. This is how many people are clicking, sharing, commenting, liking and re-tweeting your post. It is important to post content that will raise engagement and it is equally important for you to engage back with your viewers. Make sure you answer questions, comment back, listen and be proactive.
Use a calendar and schedule.
Get organized and use a calendar to schedule your social media content and postings. This will allow you to figure out a schedule that works best for your business.
Monitor your social media accounts.
When you do not monitor your social media accounts, you are missing out on an opportunity to know more about your customers and followers. Monitor your accounts for the posts that raise the most engagement, monitor the demographics of your followers and monitor overall activity of your accounts.
Know when to outsource.
Social media marketing can be very time consuming and difficult if you do not know what you're doing. Weigh out the pros and cons of outsourcing social media marketing to an expert that has experience and the time it takes to carry out a successful social media marketing strategy.
We understand that as a small business your time and attention is spread thin. It can often be hard to find the time to dedicate to social media marketing. Our social media experts are prepared to assess your current social media accounts or create accounts for you, dive into your business and develop a social marketing plan that will work to expand brand awareness and customer growth. Call us today to learn how we can use social media marketing to help your business "catch more"!