What does it mean to have a responsive website? A responsive website is one that reformats automatically across a wide range of devices. A responsive website eliminates the hassle of resizing, panning, and scrolling in addition to eliminating the need for an entire separate mobile site. So how can a responsive site help you catch more? First look at the statistics; 58% of all American adults own a smartphone and 55% of all website traffic is from mobile devices. Just these stats alone can help you understand why having a responsive website is important but let’s investigate some additional reasons.
One of the most important reasons to have a responsive website is to improve your search engine rankings. Google, easily the most widely used search engine, for many years have suggested using a responsive web design but they have recently taken even more of an initiative to reward those websites that are responsive. In April 2015 Google changed their algorithm to separate mobile vs desktop searches resulting in an increase in search engine ranking for those websites that are responsive. Google is less likely to serve up your website on a mobile device if your website is not responsive. In addition to Google’s increased ranking for responsive sites, responsive sites are easier for google to crawl, index, and organize content, allowing google to better understand how and when to serve up your site.
Another important benefit to using a responsive site is the ease of use. User experience is much higher with responsive websites. How many times have you visited a website on your mobile phone and spent more time resizing and scrolling than you have looking at the actual content? No scrolling or resizing on any kind of device is required when your site is responsive. Think about the use of social media. Over 55% of social media use is now on a mobile device aiding to the increase in mobile visitors to your website. You have around 9 seconds to catch a web visitor’s attention; don’t let that 9 seconds be spent pinching and zooming to see your site.
Having a responsive site can not only help you catch more traffic to your site by increasing your search engine ranking but also help you ensure you can capitalize on that traffic by providing your visitors with an increased user experience no matter what device they are using. Switching to a responsive site may be easier than you think and could increase the return on investment for your site. Give us a call today to allow us to help you catch more!